The Leadership Executive Committee at Keva is made of committed individuals who have been known to set benchmarks in their respective fields through exemplary leadership and expansive knowledge. Together, they define Keva vision and lead the way when it comes to conquering new heights and exploring unchartered horizons.
Meet Our Executive Leadership Committee
  • Kedar Vaze
    Group Chief Executive Officer

    Kedar Vaze, a third generation founder-family member, has been associated with Keva since 1st October 1996. Kedar took over the role of Group Chief Executive Office in October 2014, prior to which he worked within the Group in different roles of Chief Technology Officer (CTO) and Group Chief Operating Officer (COO). In his capacity as COO he managed all the three businesses – Fragrance, Flavours & Aroma Ingredients.

    Being a proficient Perfumer himself, Kedar Vaze has a number of F&F patents in his name. He has done M.Sc., (Chemistry) from IIT Bombay and subsequently attended Global Managers Program at Stanford University, USA.

  • Dr. Avani Mainkar
    Chief Scientific Officer

    Dr. Avani Mainkar has joined Keva in January 2020 as Chief Scientific Officer. Avani brings along with her over 19 years of rich experience across Advance Technology, New Product Development and Strategic Innovation in Personal & Nature Care. Prior to joining Keva, she was with Marico Limited as EVP & Head – R & D (Personal & Nature Care Categories) for India Subcontinent, MENA & SEA regions. She has earlier worked with KET’s Scientific Research Centre as Head Cosmetology. She is a Doctorate in Pharmaceutical Technology and M. Tech in Bio Process Technology from Mumbai University.

  • Amit Gulati
    COO – Fragrances

    Amit Gulati has been associated with Keva since September 2015. In his role, as COO Fragrances, Amit leads the fragrance operations for the Company in India besides managing the growth and profitability for Aroma Ingredients Division globally.
    Amit brings along with him more than 25 years of rich experience across various domains including Projects, Manufacturing, Business Development, Sales and Marketing, Supply Chain and Strategic Sourcing. He has been associated with the Projects, Consumer Goods and Chemicals industries throughout his career. Before joining Keva, Amit has worked across various functions at Dow Chemicals for 18 years. His last assignment at Dow was Director Strategic Sourcing (Ag Sciences RM, Ext Manufacturing and Pkg Materials) for Asia Pacific region. Prior to working for Dow he has worked for Hero Group, Phoenix International and DSB Sae France.
    Amit has done his Mechanical Engineering from Delhi University and has also attended various leadership programs at ISB and INSEAD. Amit is also Six Sigma Green Belt certified.

  • Anurag Yadav
    Chief Executive Officer - Flavours

    Anurag Yadava joined as Chief Executive Officer – Flavours Business in October 2020 and is responsible for managing the P&L of the Flavours business.

    Anurag brings with him more than 27 years of experience in Sales and Marketing, Operations & Supply Chain functions. Before joining Keva, he was working with E.I.D. – Parry (India) Ltd. as Vice President & COO – Nutraceuticals Division where he was accountable for P&L of the overall business. Prior to that he was associated with Keva in the capacity of Vice President – Flavours where he was responsible for P&L of the Flavours business and was accountable for driving the Sales & Marketing, Food Innovation Centres, Operations and Supply Chain efficiencies. He has also worked with FMCG companies Danone India and Nestle India Ltd. He graduated in Science from Punjab University.

  • Luc Malfait
    Vice President
    Fragrances, Europe

    Luc Malfait has joined the organization as Vice President – Fragrances on 1st November 2017. He is responsible for Fragrance Business in Europe.

    He brings with him more than 30 years of rich experience. Prior to joining Keva, he was working with Albea as their Global Key Account Director. He was the Corporate Vice President for Fine Fragrances at Takasago and managed various leadership roles in their European operations for 19 years including their expansion programs in Middle East, Turkey and Africa. He has completed his Engineering education from ECOLE CENTRALE DE LILLE.

  • Medha Tawde Bhagat

    Medha Tawde Bhagat has joined Keva on June 2019 as Vice President – Fragrance - South Asia, Middle East and Africa (SAMEA) region.
    Medha brings along with her over 20 years of rich F&F industry experience. Prior to joining Keva, she has worked with IFF Limited and Firmenich in Business Head and various Category Head roles. Her initial career stint was with Galaxy Surfactants Ltd.
    She has completed her MSc. in Organic Chemistry from Mithibai College, Mumbai University and MBA in Marketing Management from NMIMS, Mumbai University.

  • G. Krishnan
    Associate Vice President - Procurement (F&F)

    G Krishnan joined the organization on 1st December 2014 as General Manager- Procurement. In his role, he is responsible for purchasing raw materials and packaging materials for Fragrance and Flavour Business across the group.
    Before joining Keva he was working with Aarav Fragrances & Flavours Private Limited as Head – Sourcing. He comes along with 27 years of rich experience in sourcing and procurement field in Pharma, FMCG Aroma Chemicals and Agro based industry and some of his earlier experience were with He has also worked with Nicholas India Ltd., Colgate Palmolive India Ltd., Concept Pharmaceuticals India Ltd., International Flavors & Fragrances (I) Ltd., Hindustan Polyamides & Fibers Ltd. He is graduate in Science from Mumbai University and Post graduate in Marketing from Mumbai University.

  • Anuradha Sansar

    Anuradha Sansar, Executive Vice President – Business Development in the Fragrance Division, has been associated with Keva since 1st September 2009.
    Anuradha has over 30 years of experience in various Fragrance & Flavour and Pharmaceuticals companies. She has been in the Leadership roles at Givuadan, Bush Boake Allen India, Pfizer Limited and Dr. Reddy’s Laboratories. She is a Graduate in Science from Mumbai University and Diploma holder in Marketing and Medical Laboratory Technology from Mumbai University.

  • Rohit Saraogi
    Chartered Accountant

    Rohit is a Chartered Accountant and brings with him around 2 decades of Finance domain and leadership experience . He has worked with Hindustan National Gas & Industries Limited, The Coca Cola Company, Reckitt Benckiser, Marico Limited and Diageo India. His last assignment before joining Keva was with Bajaj Consumer Care as Head of Finance.